For further information or advice please Email the Webmaster

This is a non profit 
site. Any infringement 
of copyright or 
intellectual property, 
is unintentional.

Most covers can be 
displayed as a 
larger image, 
in a new window, 
by clicking on 
the image.

Hosting at

Updated: 22/10/2006

Football Phonecards

Phonecards were first invented in Italy in 1975 and were introduced to the public in 1976 to prevent payphone vandalisation. They became very popular throughout Europe. In 1982 the predecessor of the Nippon Telegraph and Telephone Corporation (NTT) began doing trials in Japan.

Aussie Bowl 86 and 87
In 1986 the VFL played an exhibition Match in Tokyo.
Hawthorn 22.17 (149) defeated Carlton 13.18 (96). Two Japanese university teams, Keio and Waseda, played a curtain raiser prior to the match.The following year 1987, Hawthorn 20.14 (134) defeated Essendon 11.9 (75).

1986 Aussie Bowl Japan NTT card

In 1986 NTT produced three
"Free Design" Cards to commemorate the match.These are private edition cards whose design is provided by the customer. They are often used by companies as advertising cards, and can be identified by the code numbers on the back, which are prefixed with the Japanese word for "free" ( "furii") followed by the regional branch number (three digits), a dash and the card number. Holes are punched along the top of the card to indicate the approximate number of units remaining. The cards were produced by the Tamura Plastic Corporation and the 1986 cards were printed with a white area in the lower left-hand corner with two, three or more black stripes corresponding to the card's denomination. eg 2 stripes for 50.

In 1987 one card was produced. This card has the white bar removed and the stripe is printed on the card's reverse.

The design of the other cards, apart from the one illustrated above,  were 1986 Aussie Bowl (portrait), 1986 Aussie Bowl (landscape) and 1987 Aussie Bowl. A third card  with a landscape orientated image was also produced in 1986.

Telearch and Telecom

Phonecards were first introduced to Australia with the Geelong trials in 1989. They were magnetic cards produced by the Anritsu Corporation, but no magnetic stripe is visible. In fact the entire backs contain the magnetic encoding and only one side can be printed in colour, while the back is usually silver.

In 1994 Telearch (later to become Cardphone) issued four commemorative magnetic strip cards that were for use in Telecom's  (later to become Telstra) Payphones. They were issued in A4 illustrated folders.

The initial player was Geelong Champion Gary Ablett, shown at right. This was followed by Adelaide pinup boy Tony Modra, the West Coast Eagle, Chris Mainwaring and Carlton Champion, Stephen Silvagni.

Cardphone Australia

Telearch Telecom Gary Ablett
Cardphone Garry Ablett
Cardphone Gary Ablett
As Cardphone had the rights to AFL images on phonecards it issued a $20 card of Wayne Carey. The cards were magnetic strip cards ? of the Tamura type. Cardphone had only limited phones at Victorian Race Courses so the sale of cards to collectors was very important.

This was followed by a Limited Edition 1985 AFL Captains Series which was housed in an UltraPro Album and included a double jigsaw card of Gary Ablett's Mark of the Century, shown at left.

Captains Series

Tony McGuiness
Roger Merrett
Steph Kernahan
Gavin Brown
Mark Thompson
Brad Boyd
Scott Wynd
Ben Allan
Gary Ablett
Jason Dunstall
Gary Lyon
Nth Melbourne
Wayne Carey
Tony Free
St Kilda
Dan Frawley
Paul Kelly
West Coast
John Worsfold

The 1995 Premiership was easily won by Carlton over Geelong. A
$5 and $20 card of the same design as below was issued.

Cardphone 1995 Premiers Carlton

1996 was the Centenary year of the AFL. Cardphone released a four card set of Black and White Images of past Champions. These included Ted Whitten, Leigh Matthews, Graham Farmer and Alex Jesaulenko

1996 also saw the advent of Remote Memory Cards. The card itself is not inserted in the telephone. The system is based on a central computer and each card purchased has a predetermined value which is stored on the computer, and not in the card itself, as is true with the other types of cards. The card owner calls a toll-free number and, following instructions given by a voice prompt, dials his personal identification number (or PIN), usually printed on the back of each card and protected in some way, like under a coating of scratch-off material, or visible on the card, which in turn is protected within a sealed envelope. Dialing the PIN, the computer is alerted to identify the card so that it can determine how much value and phone time remains on it, and the voice prompt then instructs you to call the number of the party you are seeking. Calls made in this way are usually cheaper than standard credit card or coin calls, because you don't have to pay access fees, surcharges, billing charges, operator expenses, etc. (as per All Cards Site)

1996 Centenary Series

Adelaide Brisbane Carlton Collingwood
Essendon Fitzroy Footscray Fremantle
Geelong Hawthorn Melbourne Nth Melbourne
Richmond St Kilda Sydney West Coast

Late in 1996 Cardphone released a Remote Memory Card to mark the amalgamation of Fitzroy and Brisbane. Its last magnetic strip card shown below may never have been released.
In Memory of Fitzroy Cardphone 1996 Coca Cola AFL Centenary Season Cardphone

Telstra AFL Club Collector Series
In 1997 Telstra commenced doing trials with smart cards containing a silicon chip. This necessitated the changing of their approximately 4000 payphones to read the new technology. In 1998 they released the Club Collector Series for 13 of the 16 clubs. The other three clubs, Carlton, Collingwood and Port Adelaide had sponsorship with alternative Telcos. Each card had a cardboard stand.
Adelaide Brisbane Essendon Fremantle
Geelong Hawthorn Melbourne Nth Melbourne
Richmond St Kilda Sydney Western Bulldogs
. West Coast Eagles . . .

Primus Telecom
In 1999 Primus Telecom produced the first of a a series showing Spider Burton.

They also released a series of four cards to commemorate the retirement of Tony Lockett. Two cards were from his St Kilda days with value of $10.00 and $20.00 and two cards were from his Sydney days with value of $10.00 and $20.00

AWC Communicaations released a $25 dollar card of the MCG with a game in progress on the tab.

Austpac International Inv Group released two cards of the 2000 Olympic Stadium by Day and by Night.

Herald Sun Series  
In 1997 the Herald Sun issued two series of Remote Access Phonecards showing various aspects of their industry. Two of the cards had a football theme, one showing a handball and the other showing an umpire.

Redicall Western Bulldogs Card
In 1997 the Western Bulldogs issued a fund raising Remote Access Phonecard in conjunction with
Redicall, who were latter taken over by Unidial.

Unidial Docklands StadiumUnidial Docklands Stadium Melbourne Docklands
As part of the Docklands Development, Unidial issued 2 cards showing the Docklands Stadium (Telstradome) and surrounding Development..

Port Adelaide
The Port Power Foundation Ltd issued at least on Remote Access Card as a fund raising initiative. It showed
Tim Ginever and Alberton Oval on the front of the card. Tim was a long time captain of Port's SANFL club.

Since 2003, Unidial has released four series of three cards commemorating AFL Footballers.

Wayne Carey's 250th Game.
Carey's 250th Game was commemorated by the release of a $5.00 card (below), a
$20.00 card and a $25.00 card.

Jason McCartney
Jason McCartney, who suffered life threatening burns i the Bali Bombing made a triumphant comeback for one last game on the 6th June 2003. This was commemorated by the release of a $5.00 card (below), a $10.00 card and a $20.00 card.

Mark Ricciuto
Mark Ricciuto, Adelaide Captain, had a great 2003 being a joint winner of the Brownlow Medal. This was commemorated by the release of a $5.00 card (below), a
$10.00 card and a $20.00 card.

Unidial Wayne Carey Unidial Jason McCartney Unidial Mark Ricciuto
Nathan Buckley
Buckley had a great 2003 being a joint winner of the Brownlow Medal. Unidial, through the Supersaver Phonecard Brand, issued three $10.00 cards to commemorate his season. They represented Buckley as
Collingwood Captain, Brownlow Medalist and Hall of Fame.

Coles Myer Gift Cards
In 2006 Coles Myer released a set of gift cards with the logos of the AFL Clubs.

Adelaide Brisbane Carlton Collingwood
Essendon Fremantle Geelong Hawthorn
Melbourne Nth Melbourne Port Adelaide Richmond
. St Kilda .Sydney .Western Bulldogs West Coast Eagles.

2006 Commonwealth Games
Telstra released two cards showing the MCG with values of $3.00 and $20.00.